Björn Ögren

Björn Ögren

Stockholm
What I do

Designer, coach, and founder of The Atmosphere.

A career of industrial design. Breathwork and coaching. The Atmosphere, an AI venture that senses a human state and tunes it.

Breathwork, coaching and experiences

I hold Inner Design sessions for individuals and groups.

A one-to-one Inner Design session
1 on 1 Inner Design session.

I work with leaders, creatives, and private individuals. In spas and on retreats, with leadership teams, helping to grow modern company cultures.

Music runs through all of it. I compose for the sessions, I play, and I co-create with musicians, from soul musicians to a full classical symphony orchestra.

That work grows into full experiences. In concert form it becomes a room where an orchestra and an audience breathe together, and where the music and the breath are written as one score.

I hold open global sessions with breathing and music, people join from all over the world, all broadcast from my living room.

A room set for a retreat
Retreats at the consciousness farm.
Sturebadet, Stockholm
Advisor and session holder at Sturebadet, Stockholm.
The O/Modernt Chamber Orchestra
A collaboration with the O/Modernt Chamber Orchestra.

I lecture on wellness and high performance, and I advise CEOs on wellness, performance, and inner sustainability.

Trained in EEG-based Mind Mirror coaching, in the Netherlands and in Germany.
Level two breath facilitator, Hale Breathing.
Trained in the Authentic Relating coaching method.

Inner Design sessions

Inner Design is my coaching and facilitation method. It works with a client’s subconscious, releasing long and deeply held material so that the client can go into their real creative and productive potential.

Twelve week program. Weekly two hour sessions, one to one. We read what you are carrying, clear it, and then enter the future you are working toward with the whole body rather than picturing it. Along the way we build your mind movie: your own life in coherence, written in your words and carried by images, which you enter in the open state rather than watch from outside, and which you practise daily through a custom meditation made new each week. Every session ends with what you do next, and how you practise in between sessions.

Lecture and session. Two hours for a company or a group. We look at what stress does to performance, why a deep release raises the ceiling, what it takes to go into higher states of flow, and how we can do it together as a team. Then we practise it with a real session. People leave having felt what was described.

Full or multi day facilitation. The first half lands each person in themselves through theory, a deep reset and paired listening. The second half puts that open state to work on the team’s own questions, first in silence and then together. Perfect for teams and strategy days.

Retreats in Sweden and abroad. Full immersion at stunning locations.

Book an exploration call

The Atmosphere

An AI venture that senses a human state and tunes it. A research collaboration with Stanford, and work with elite athletes.

A state, read live

Design

Furniture, architecture, user experience, consumer electronics and wearable tech.

On commission. From the first design sketches through to the final realised design.

When hired as a CXO I design experiences, imagining how something would feel and be experienced: the arrival, the room, the pacing, the sound, and what stays in the body afterwards.

My own creations. I design and create from inspiration: furniture, product designs and architectures.

Master of Fine Art, Konstfack, Stockholm.
Art Center College of Design, Los Angeles.

A bookshelf designed for art
A bookshelf designed for art. Paintings, sculptures, photobooks. A collaboration with my friend and colleague Jan Sifvert. 2026.
Headphones Electric toothbrush Fan band for Manchester City Water bottle Outdoor terrace and pergola Working drawing The Atmosphere chair Eye mask Silver ring
Connect about a design project

Connect with me.

For design work, a session, a collaboration, or a conversation with no particular purpose. I would love to hear from you.

bjorn@bjornogren.com